Wim de Koning succeeds Joep Bartels as Professor Business & Enterprise Development

HAS University of Applied Sciences has appointed Wim de Koning PhD as Professor Business & Enterprise Development. The position is a continuation of the chair in Equine Industry Entrepreneurship & Innovation held by Joep Bartels, who steps down on the appointment of Wim de Koning. This new appointment is a joint chair between HAS University of Applied Sciences and Harper Adams University in the UK, where Wim de Koning has also been appointed Visiting Professor. HAS is the first green University of Applied Sciences in the Netherlands to appoint such a joint chair with a foreign partner.

Wim de Koning HAS HogeschoolExperience in international business development

The focus of the new chair in Business & Enterprise Development is to stimulate the added value potential of national and international entrepreneurship in the agricultural value chain. It also aims to boost innovation by carrying out market-oriented, consumer-based and general research, translating trends into business opportunities, developing sustainable revenue models and encouraging start-ups. This should result in enhancing the position of entrepreneurs and partners within the chain and stimulate the ongoing sustainability and profitability of the industry. “Wim de Koning is the perfect candidate to achieve this goal,” says chairman Dick Pouwels, “not only due to his experience in business development, but also because he has held pioneering commercial positions in international business.”

The Equine Industry Research Business model

The Equine Industry Research business model, developed by Joep Bartels and his team of researchers, will be used as a template to engage other teaching and research domains. Wim de Koning will use this model within the new chair as a blueprint for creating similar research teams in other relevant domains. We will also continue the current research into the equine industry. “The new position will bring together expertise, facilitate knowledge exchange between education, research and industry, and improve education in business and entrepreneurship at both HAS University of Applied Sciences and Harper Adams University,” says Wim de Koning.

Applying to other sectors

Although Joep Bartels will be stepping down on the appointment of Wim de Koning, he will continue to be involved with the new chair and looks forward to Wim’s future work. “In the past 12 years, I have used my position to develop the Equine Industry Business model. Projects with the industry, education and research have created considerable added value for the equine industry. Together with my research and teaching team we have been able to connect the latest industry trends directly with education, and give the results back to industry. During the last 3 years Wim has been a part of the equine industry team, and I am confident that he will be able to use the insights he has gained and apply them to other sectors as well. “

About Wim de Koning

Thanks to his broad background, Wim de Koning has considerable experience when it comes to successfully creating and maintaining national and international sustainable agrifood value chains. Following his studies at CAH Dronten and the University of Leiden, he moved to Ireland, where he was awarded his PhD from the National University in Galway. He then went on to take up a career in international business, holding pioneering commercial positions in the field of fast moving goods (animal feed) at Alltech and Nutreco. Once back in the Netherlands, Wim worked in the field of capital goods and human nutrition with companies such as Stork-MPS, MARS and AgroFair. In his various commercial positions, the focus lay increasingly on the European end consumer, where Wim’s work included looking into aspects such as sustainability and successfully adding value to this area. In 2013, Wim was appointed at the HAS Den Bosch as lecturer and Coordinator Internationalisation. He is a highly-valued lecturer in the field of optimisation of international value chains. He is also responsible for the continued development of internationalisation in the study programme curriculum as well as for initiating and maintaining relationships with international partner universities for student and lecturer exchanges. He lives with his wife, their 2 daughters and their horses and other animals in Bommelerwaard, in the Dutch province of Gelderland.